Track your app's (and competitors') reviews, ratings and keyword rankings on the App Store and Google Play to guide ASO and product decisions. What to collect and the rules.
Key takeaways
- What users praise and complain about, tracked as sentiment over time, turns store reviews into raw material for ASO and product decisions.
- Track where you and competitors rank for install-driving keywords, plus changes to competitors' screenshots, descriptions and updates.
- Stores restrict scraping in their terms, so use official APIs or Connect data for your own app wherever they exist.
- Reviews are written by people, so keep the analysis aggregate and avoid collecting identifiable personal data.
If you have an app, the stores are full of signal: what users praise and complain about, your rating trend, and where you rank for the keywords that bring installs. Scraping app-store data turns that into a dataset for ASO (app-store optimization) and product decisions - for your app and your competitors'.
What to collect
- Reviews and ratings - themes, complaints, sentiment over time.
- Keyword rankings - where you and competitors rank for install-driving terms.
- Listing changes - competitor screenshots, descriptions, updates.
The rules
App stores restrict scraping in their terms; some offer official APIs or Connect data for your own app - prefer those (see web scraping vs API). Reviews are written by people, so keep analysis aggregate and avoid identifiable personal data. See is web scraping legal in Israel.
What it costs
A one-off analysis is fixed-price; ongoing rank + review tracking is a recurring service - see how much web scraping costs. Tell me your app and competitors and I will scope it.
Frequently asked questions
Can I track app reviews and rankings?
Yes - reviews, ratings, sentiment, keyword rankings and listing changes can be tracked for your app and competitors', to guide ASO and product decisions. Prefer official store APIs where available.
Is scraping app stores allowed?
Stores restrict scraping in their terms, and some offer official APIs or Connect data for your own app - prefer those. Keep review analysis aggregate and avoid identifiable personal data. See the legal guide.
What is ASO?
App-store optimization - improving your app's visibility and conversion in the stores. Review themes and keyword-ranking data are the raw material for it.
One-off or ongoing?
A one-off analysis answers a snapshot question; ongoing rank and review tracking is a recurring service.
Keep reading
Related service
Web Scraping
Reliable web scraping and data pipelines that deliver clean data.
About the author
Yehonatan Saadia
Freelance automation, web & MVP developer
I'm Yehonatan Saadia, a senior developer who builds business automation, custom websites, and MVPs for small and mid-sized companies across the US, Europe, and Israel. These guides come from real client work, not theory.
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